Your wishlist had better be ready—because Black Friday has finally arrived. As dawn breaks on the busiest shopping day of the year, the digital world hums with activity. From Amazon to Target, Walmart to Nordstrom, every major retailer has flung its doors open, virtual and physical, offering deals that shoppers have been waiting for all year. For bargain hunters, it feels like stepping into a treasure trove where prices have plummeted to their lowest points ever. Today is not just a day to browse; it is the day to strike.
For weeks, I prepared for this moment. As a writer for NBC Select, I live inside the biggest sales of the year—sorting through mountains of discounts, deciphering what’s actually a deal and what is simply dressed up to look like one. I combed through thousands of products, hunting for the rare combination of deep savings and high customer satisfaction. Every item that made my list carries at least a 20% markdown and strong ratings. Whenever possible, I checked price trackers, ensuring these were truly the best prices shoppers had seen in months, if not ever. And now, with Black Friday in full swing, I’m updating the list in real time.
Some of the top picks practically flew into the spotlight. The Apple AirPods 4, boasting a 4.5-star average rating from over 30,000 Amazon reviews, are one of the standout deals of the day. NBC Select tech reporter Harry Rabinowitz calls them some of the best noise-cancelling earbuds for iPhone users. Their semi-open fit, lightweight build, seamless syncing and impressive 30-hour battery life make them a fan favorite. They’re the kind of deal that doesn’t last long.
Then there are the Apple AirTags—simple, brilliant companions for people who constantly misplace their essentials. With a 4.7-star rating from more than 45,000 reviews, they’re beloved for a reason. I’ve tucked them into my bags, attached them to keys and slid one into my wallet. Paired with Apple’s Find My network, they turn panic into peace of mind, pinging their location or playing sounds until they’re found.
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